Friday, May 2, 2008

Relevant Content. Relevancy Is The Key To Success !

Hi Folks, let's tak about a other, very important issue in IM: Relevancy.

If you think that your product choice alone will determine whether or not you are successful online, then this tutorial is going to help you out significantly. You could have the best product in the world but if you do not deliver relevant content with a pitch to the proper audience then you are not going to make a dime. TOO MANY marketers make this mistake! Relevancy is absolutely a must to get any form of result.

Too much emphasis is put on finding the "perfect" product to promote online, rather than finding out who your customer is and to deliver relevant content to him.

If you are having a difficult time making money online, this is probably your weak point. Regardless of what traffic you are driving to your page, your ad copy, your landing page and the product you are promoting, all need to be aligned. If you do not align all of these elements through relevance, you are going to have a heck of a time becoming a highly successful Internet marketer.
This post is going to help you fill in the blanks and show you how to become a relevance marketer. A relevance marketer is a successful marketer!


1 - Finding Keywords
2 - Define Ad Grouping Techniques
3 - Writing Relevant Ads
4 - Create Relevant Landing Page
5 - Make a Relevant Product Offer
6 - Make money

The above diagram outlines the flow of relevance. This is the ideal flow that we should follow as marketers. If you follow this diagram with all of your campaigns, your chances of achieving positive ROI (return on investment) will be much greater. And this is equal if you start with the Keyword or with a Good Selling product, as explained in my post "How To Find A NICHE" A Nightmare For A Few IM's.

A sale always starts with a keyword. Keyword selection is very important to an Internet marketer, and we recommend that you put a lot of thought into your keyword research before actually building your campaigns. If you still think "make money" would be a relevant keyword if you were promoting a product like "Wealthy Affiliate", you’re very WRONG.

The next aspect of the flow diagram is the actual grouping of your keywords. This will ensure that all of your keywords are "relevant" and grouped properly. If a keyword does not make sense in an ad group, then you should take it out. It is perfectly fine to have ad groups with fewer than 5 keywords, but it is not OK to have an ad group with 50 keywords (not including all Google match types). Relevance sells, so keep your ad groups tightly related.

A click is an action that needs to take place in order for someone to even get to your website. Without a relevant and enticing ad, you are not going to get this "click-through". You need to make sure that your ads are highly relevant to not only the keywords, but the offer you are going to be presenting to your consumer.

Finally (and probably the most important), a relevant landing page should include relevant content that drives your potential consumers to a relevant product offering. It happens too often that people just create one broad page and send all their traffic to that. People get the keywords right, the ad right, but then when it comes down to the landing page, people miss the consumer's needs by a mile! Make sure you have relevance on all your pages (and this may require you to create several pages).

The closer all of these components are to being aligned, the better off your conversions will be.
The tutorial you get in Wealthy Affiliate will be discussing all of these aspects in greater detail but one thing you have to know. This is one of the reasons why someone makes money and others are not.

Check out my Wealthy Affiliate Review Here. The Clock is ticking,on MAY 5th the price will Increase.

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